The Lighting of City Centre Almaza
It’s hard to miss the grandeur of City Centre Almaza if you’re passing by within the vicinity of Heliopolis here in Cairo. The mega construction that first opened to the public on September 30th 2019 spans across a 103,000 square meters and includes over 260 local and international brands, it comes as no surprise that […]
How Does Light Affect Hospitality
When you first walk into a hotel and feel that great sense of welcome, it’s usually a mixture between design and light. Light can make the entire hotel including the guests’ rooms either inviting and cozy or cold and outdated but one thing to keep in mind is that first impressions matter and they […]
Enhance your customer’s experience
Emotions play a huge role in shopping and since most emotions are triggered by what the shopper is experiencing in real time, lighting plays a major role in affecting that overall experience and establishing a very specific brand persona in the consumer’s mind. But how? Lighting is considered an atmospheric element like design, music […]