How Does Light Affect Hospitality
When you first walk into a hotel and feel that great sense of welcome, it’s usually a mixture between design and light. Light can make the entire hotel including the guests’ rooms either inviting and cozy or cold and outdated but one thing to keep in mind is that first impressions matter and they […]
Enhance your customer’s experience
Emotions play a huge role in shopping and since most emotions are triggered by what the shopper is experiencing in real time, lighting plays a major role in affecting that overall experience and establishing a very specific brand persona in the consumer’s mind. But how? Lighting is considered an atmospheric element like design, music […]
The Effect of Lighting on Productivity
It’s very likely that you’re reading this blog indoors with the lights on. For most of us nowadays, we get to spend most of our days indoors soaking in a blend of both natural and artificial light. Over the years we’ve learned that our responsiveness to light is called the circadian cycle and it explains […]